Precedent

E-strategy is about understanding what you want your website or intranet to achieve in the short, medium and long term.

It is about understanding who you need to talk to and then marrying their information needs with your organisational objectives. And it is about understanding how you can achieve and implement any changes in a way that is practical, effective and manageable with the money and resources that you have.

What we do:

Strategy planning and implementation. If you're not sure where your online communications are heading or what they are trying to achieve, we can help you plan their development. And we will create an online strategy that is supported by a practical and realistic plan for implementation.

Information architecture and visual hierarchy. Put simply, we can help you identify how your content is labelled and structured on your site, and how it is organised and promoted on the page. We will find out what the people you talk to want to know from your site and match this with what you want to them to do as a result of their visit. Critically, we will make sure that visitors to your site can always find what they are looking for, without having to try too hard.

Technology selection and advice. We can also help you to identify the best way to manage, update and develop your site. This includes helping you select the right content management system to meet your needs or identifying how you can best integrate your website with any existing technical framework or technologies.

How we do it:

Our methods are many and include workshops, briefings, in-depth interviews, online surveys, audience profiling, competitor research and usability analysis. But we tailor our approach for every project, to make sure that it meets your specific needs, and all our methods are intended to get to know you, and the people you talk to, inside out.