Digital marketing

Digital marketing is about more than just e-mail newsletters or blogging; it is a vital strategic tool in helping you engage with your target audience to achieve a measurable return-on-investment.

In practice, there are a growing number of digital channels to reach your customers and initiate relationships that improve the effectiveness of your marketing. These range from traditional online routes such as search engine optimization through to social media marketing and newer web2.0 community-based channels like social networks or blogs.

The important part is understanding your customers, and choosing the right mix of channels to communicate with them effectively. This is where we come in.

What we do

We help you engage with your target audience in a measurable way. Whether this is increasing customers, brand awareness, profit margins or simply increasing the effectiveness of your existing digital campaigns.

How we do it

We provide marketing services across all digital channels, from traditional to social media, providing strategic consultancy at the start, implementation and crucially interpreting the results so you can continually improve. We evaluate what return on investment you should be expecting at all points to ensure you achieve success – whatever that looks like for you. If you just need some guidance on what to do or to get buy-in, we can evaluate how you are perceived online right now, through conversation tracking or social media effectiveness audits. If you want a full scale campaign across multiple channels, we can do that too. If you want to know if your email campaign or website is really delivering the results you expect, we can monitor them for you and provide guidance on achieving your goals. Whatever the need, we will work with you to identify the best approach to deliver the results, within budget.

Our digital marketing services

Our service offering includes consultancy, strategic advice, implementation & monitoring across the following;

  • Increase your visibility; search engine optimisation & marketing
  • Engage with your customers; e-mail campaigns and tracking
  • Increase targeted traffic; pay-per-click campaigns
  • Monitor & measure success; web tracking & analytics
  • Build a community; social media marketing including strategies for blogging, social networking, RSS, social bookmarking and wiki's
  • Listen to your audience; blog conversation tracking and digital marketing audits
  • Figure out what it all means; workshops and training on digital marketing including ‘From search engines to social media – what does it mean for me?'

We believe in identifying what success looks like from the very start, making it happen and continuing to do so long term. This is why we were voted No.1 in strategic thinking and action by Revolution magazine.