Precedent

Every organisation is different – and so is every brand project – which is why we tackle each one differently. We don't apply a set formula, but our approach always creates a brand that truly reflects the values and personality at the heart of your organisation.

We create and evolve names, logos, visual language and tone of voice. We paint the spirit of the brand and inspire others to get the most from it. And we create communications that really work.

What we do:

Creating brands: We name organisations and services, and create new visual and identities. We create logos and visual architectures that will work in any number of applications. We evolve existing brands to reposition organisations and change the way they are seen in the marketplace. We establish brand hierarchies and tackle dual and multiple branding issues. We commission striking and distinctive photography and illustration. We bring all these elements together to create distinctive, exciting and hard-working brands.

Communicating brands: As brand guardians, we don't believe in creating large, clumsy guidelines which restrict the creativity of your brand. Instead, we create enough rules for consistency, and leave enough room for flexibility to make sure you get the best from it. We get to know internal design teams, and external agencies, and can mentor them so that they understand the spirit of the brand, as well as the rules and are able to take it forward to the best possible standard.

How we do it:

We start by putting our heads together in a creative burst across our disciplines to generate ideas – lots of ideas. We will challenge your brief, rule nothing out, and then put the ideas through their paces and realise and refine the best. We work with you in a process of feedback, selection and refinement which can be opened up to wider groups if a wider buy-in is needed.