Seminars and events
The Precedent Seminar Series
We have been running seminars for nearly 10 years. The seminars are free and give you the chance to share in the insight of our established industry experts. If you can't make any of the events detailed on the coming dates in London and Cardiff, please check out our full list of seminars below and select which would be of interest to you and we will make sure you are invited to them as they come up. We look forward to seeing you soon!
If you would like any of our experts to speak at your events on any of our listed talks or a talk specially tailored for you, please contact Remeny Armitage on 020 7426 8903 or email her on remeny.armitage@precedent.co.uk
Events and publications
Traditional Universities' websites – Seminar and Report
Find out more and register your interest to receive your free report
Precedent Communications will launch the second in a series of reports on university websites on 06 June at a free breakfast seminar. This report entitled “Traditional universities` websites - online differentiation and brand expression” explores which traditional universities are making most effective use of the web and how. To book your place and to receive a copy of the report please see below.
Precedent Communications will launch the second in a series of reports on university websites on 06 June at a free breakfast seminar. The report entitled “Traditional universities` websites - online differentiation and brand expression” explores which traditional universities are making most effective use of the web and how.
At the seminar Precedent's expert university marketers will showcase the findings from this report, as well as identifying best practice within the sector, and commenting on the prevalence and effectiveness of emerging trends.
The morning seminar will be divided into three parts:
Adrian Porter, a usability and research consultant, who led the report, will examine the future online landscape of traditional universities. He will explain how to utilise your key strengths to differentiate yourself from your competition, and in the process how to develop a more strategic online offering.
Following this, James Souttar an expert in branding and communications in the education sector will scrutinise how the evolution of the web will affect university branding.
The morning session, will be concluded by Dean Russell a former academic research physicist who has worked in new media for over ten years. He will discuss a system he has developed with the University of Southampton, which allows university communications and marketing staff to select technologies based on their proximity to the brand proposition and ability to deliver business value.
This practical and thought-provoking seminar is guaranteed to surprise, educate and ultimately provide you with the tools and knowledge to improve your organisation's online offering.
This detailed report is available free to universities and press.
Click here to register your interest to receive a report
To request more information please contact: fiona.duggan@precedent.co.uk
London
Using the old to inform the new
In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence.
In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time, will look at how to assess the qualittive aspects of your website by showing real-life examples of best and worst practice on everything from simple convention to conveying key messages and encouraging the take up of calls to action.
The second speaker Dean Russell, our digital marketing expert, will show examples of more quantitive methods of measuring your online performance and how to use results to improve your site, or inform your ongoing online strategies. Dean will touch on topics as diverse as standard analytics through communities of interest to 'buzz monitoring'. If you want to know how to improve your web presence without redesigning the whole thing again, then don't miss this opportunity to see experts reveal their thoughts.
This breakfast seminar is free and held at One Aldwych, London. Registration is from 8.15 and the event finishes by 10.30.
Book your place here or for further details email fiona.duggan@precedent.co.uk
All websites are equal, but some are more equal than others
We examine conventions and new user interactions with the websites of today and tomorrow.
This Precedent seminar examines conventions and new user interactions with the websites of today and tomorrow.
There are a variety of methods organisations can explore to try and keep up with users.Through adding functionality or developing creative solutions to information and presentation issues. But innovative functionality and creative solutions only work when the user is ready to use these innovations. Which leads us to the question of who's doing what? And more importantly, who's doing what well?
Neil Davis will be looking at recent advances in online media and how to make the most of new innovations such as syndication, blogging, search, tagging and mobile technologies. Our second speaker, Adrian Porter, (who is reputed to have looked at over 10,000 websites in his time as an Internet researcher) will be exploring "how to make the best out of best practice" with some practical tips and examples on ways to enhance your website's ability to communicate its message, and that of your wider marketing strategy.
Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.
Book your place here or for further details email fiona.duggan@precedent.co.uk
Digital Marketing and You: From Web2.0 to Second Life
We cover topics such as achieving audience engagement, understanding social media marketing and the real value of web analytics.
In this seminar we will be discussing what is becoming a vital part of any organisations communications strategy.
In the early days of the web, a successful web strategy consisted of launching a new website and getting it listed on a single search engine. E-mail marketing was a nice-to-have, and online advertising was considered too expensive unless there was a product to sell. For many, online marketing was just about having a website and being successful was measured by visitors to the website. But times have changed and so have your audience.
Dean Russell, our digital marketing expert and Jane Austin, one of our senior consultants, are going to give a thought-provoking and inspiring presentation titled Digital Marketing and You: From Web2.0 to Second Life. Jane will demonstrate some techniques to help you get inside the mind of your audience and will show you how to use this knowledge as a basis for a successful digital communications strategy.
Dean will then talk through some practical tips and examples on the good, the bad and the ugly of modern digital marketing and how communicating your organisation's message can now be measured. He will cover the concept of word of mouth marketing in this new era of the web and the far reaching impact this has for you and your customers.
This seminar is held at One Aldwych, London.
Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.
Book your place here or for further details email fiona.duggan@precedent.co.uk
The Democratic Web: Regime Change Online
Practical tips and examples of ways to enhance your website's ability to communicate your message, including the Web 2.0 era.
In the latest of the Precedent seminar series we will be discussing what is fast becoming a hot topic in digital communications.
The online landscape is changing and many of the organisations we are working with are becoming increasingly aware that it is no longer enough simply to have a web presence. People are now commenting about you and even impersonating you on the web - something your organisation cannot afford to ignore. As the Communications Director of a leading disabilities charity said to us recently: 'If people are going to be saying unpalatable things about us, we'd like them to be doing it on our site where we can at least engage with them. The internet is becoming a tough new world for corporate communications, where one can't just preach, but has to respond.
We will talk through some practical tips and examples on ways to enhance your website's ability to better communicate your organisation's message, as well as looking at some innovations of the Web 2.0 era and the opportunities and threats they present.
This seminar is held at One Aldwych, London.
Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.
Book your place here or for further details email fiona.duggan@precedent.co.uk
Unravelling Brand in the Digital Age
We cover the topic of how online communications and experiences are shaping corporate brands in today's digitally mediated world.
In this seminar we will look at challenges that are causing our existing notions of brand to unravel.
Corporate brands have always had to address groups of people with widely different interests and points of view: customers, investors, staff, decision makers and influencers, etc. But in the days when all these audiences looked to you for an authoritative presentation of the brand, their experience could be managed in a coherent way.
However, in the digitally mediated world of today, it is becoming increasingly necessary to go out to people - to the environments and communications they inhabit. These can be hugely varied places, with their own cultures and values - indeed, with their own brand experiences. How do your brand values translate into this environment? What kind of 'avatar' represents your brand there?
To reach your critical audience groups, you are going to have to create 'embassies in cyberspace' - sometimes in very strange lands. This poses a challenge to the whole idea of a consistent, coherent brand experience. Who are you, when you have to dress and behave so differently in each of these communities? To what extent can you integrate your brand into them, or must it be doomed to remain a conspicuous 'outsider'? Nor is this just an internet phenomenon - as the boundaries between the online and offline experience become increasingly blurred. Corporate brands have to shape up to be something very different from what they have been in the past if they are going to flourish in this new world.
Our two speakers, Mark North and James Souttar, will be exploring the ways that your brand can successfully meet these new challenges. Mark and James have between them more than fifty years' experience working with a wide variety of organisations on their brand challenges. They will also be drawing on Precedent's extensive experience of digital communications - and, in particular, of the emergence of 'social networking'.
This breakfast seminar is free and held at One Aldwych, London. Registration is from 8.15 and the event finishes by 10.30.
Book your place here or for further details email fiona.duggan@precedent.co.uk
...it's the way you say it.
We distil nine never before identified yet essential principles of effective design. We then, apply these principles to the contemporary web, showing what works - and why.
In this seminar we go back to look at one of our most basic communication tools: design.
Communicators have become so concerned about segmenting audiences, framing messages, meeting emerging standards of usability and accessibility that they often tend to forget about design. Design? That's important? Yes, the way the message is presented is still vital. And indeed, remains the biggest single factor in whether that message gets noticed, absorbed and acted upon.
This seminar looks at design in a completely new way. Going back through the history of communication, we distil nine essential principles of effective design - never before identified - that it took human beings more than two thousand years to figure out. And then, applying these principles to the contemporary web, we show what works - and why. Web 2.0? The secret of why some organisations are 'getting it', and others aren't, is all here.
This seminar is held at One Aldwych, London.
Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.
Book your place here or for further details email fiona.duggan@precedent.co.uk
Cardiff
Digital Marketing and You: From Web2.0 to Second Life
We cover topics such as achieving audience engagement, understanding social media marketing and the real value of web analytics.
In this seminar we will be discussing what is becoming a vital part of any organisations communications strategy.
In the early days of the web, a successful web strategy consisted of launching a new website and getting it listed on a single search engine. E-mail marketing was a nice-to-have, and online advertising was considered too expensive unless there was a product to sell. For many, online marketing was just about having a website and being successful was measured by visitors to the website. But times have changed and so have your audience.
Dean Russell, our digital marketing expert and Jane Austin, one of our senior consultants, are going to give a thought-provoking and inspiring presentation titled Digital Marketing and You: From Web2.0 to Second Life. Jane will demonstrate some techniques to help you get inside the mind of your audience and will show you how to use this knowledge as a basis for a successful digital communications strategy.
Dean will then talk through some practical tips and examples on the good, the bad and the ugly of modern digital marketing and how communicating your organisation's message can now be measured. He will cover the concept of word of mouth marketing in this new era of the web and the far reaching impact this has for you and your customers.
Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.
Book your place here or for further details email fiona.duggan@precedent.co.uk
The Democratic Web: Regime Change Online
Practical tips and examples of ways to enhance your website's ability to communicate your message, including the Web 2.0 era.
In the latest of the Precedent seminar series we will be discussing what is fast becoming a hot topic in digital communications.
The online landscape is changing and many of the organisations we are working with are becoming increasingly aware that it is no longer enough simply to have a web presence. People are now commenting about you and even impersonating you on the web - something your organisation cannot afford to ignore. As the Communications Director of a leading disabilities charity said to us recently: 'If people are going to be saying unpalatable things about us, we'd like them to be doing it on our site where we can at least engage with them. The internet is becoming a tough new world for corporate communications, where one can't just preach, but has to respond.
We will talk through some practical tips and examples on ways to enhance your website's ability to better communicate your organisation's message, as well as looking at some innovations of the Web 2.0 era and the opportunities and threats they present.
Book your place here or for further details email fiona.duggan@precedent.co.uk
All websites are equal, but some are more equal than others
We examine conventions and new user interactions with the websites of today and tomorrow.
This Precedent seminar examines conventions and new user interactions with the websites of today and tomorrow.
There are a variety of methods organisations can explore to try and keep up with users. Through adding functionality or developing creative solutions to information and presentation issues. But innovative functionality and creative solutions only work when the user is ready to use these innovations. Which leads us to the question of who's doing what? And more importantly, who's doing what well?
Neil Davis will be looking at recent advances in online media and how to make the most of new innovations such as syndication, blogging, search, tagging and mobile technologies. Our second speaker, Adrian Porter, (who is reputed to have looked at over 10,000 websites in his time as an Internet researcher) will be exploring "how to make the best out of best practice" with some practical tips and examples on ways to enhance your website's ability to communicate its message, and that of your wider marketing strategy.
Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.
Book your place here or for further details email fiona.duggan@precedent.co.uk
Unravelling Brand in the Digital Age
We cover the topic of how online communications and experiences are shaping corporate brands in today's digitally mediated world.
In this seminar we will look at challenges that are causing our existing notions of brand to unravel.
Corporate brands have always had to address groups of people with widely different interests and points of view: customers, investors, staff, decision makers and influencers, etc. But in the days when all these audiences looked to you for an authoritative presentation of the brand, their experience could be managed in a coherent way.
However, in the digitally mediated world of today, it is becoming increasingly necessary to go out to people - to the environments and communications they inhabit. These can be hugely varied places, with their own cultures and values - indeed, with their own brand experiences. How do your brand values translate into this environment? What kind of 'avatar' represents your brand there?
To reach your critical audience groups, you are going to have to create 'embassies in cyberspace' - sometimes in very strange lands. This poses a challenge to the whole idea of a consistent, coherent brand experience. Who are you, when you have to dress and behave so differently in each of these communities? To what extent can you integrate your brand into them, or must it be doomed to remain a conspicuous 'outsider'? Nor is this just an internet phenomenon - as the boundaries between the online and offline experience become increasingly blurred. Corporate brands have to shape up to be something very different from what they have been in the past if they are going to flourish in this new world.
Our two speakers, Mark North and James Souttar, will be exploring the ways that your brand can successfully meet these new challenges. Mark and James have between them more than fifty years' experience working with a wide variety of organisations on their brand challenges. They will also be drawing on Precedent's extensive experience of digital communications - and, in particular, of the emergence of 'social networking'.
Book your place here or for further details email fiona.duggan@precedent.co.uk
...it's the way you say it.
We distil nine never before identified yet essential principles of effective design. We then, apply these principles to the contemporary web, showing what works - and why.
In this seminar we go back to look at one of our most basic communication tools: design.
Communicators have become so concerned about segmenting audiences, framing messages, meeting emerging standards of usability and accessibility that they often tend to forget about design. Design? That's important? Yes, the way the message is presented is still vital. And indeed, remains the biggest single factor in whether that message gets noticed, absorbed and acted upon.
This seminar looks at design in a completely new way. Going back through the history of communication, we distil nine essential principles of effective design - never before identified - that it took human beings more than two thousand years to figure out. And then, applying these principles to the contemporary web, we show what works - and why. Web 2.0? The secret of why some organisations are 'getting it', and others aren't, is all here.
Book your place here or for further details email fiona.duggan@precedent.co.uk