Our seminars

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Join us for our first sector specific seminar in Perth, in correspondence with our council sector report at the Perth Convention Exhibition Centre.

In this seminar, Adrian Porter, our Head of Strategic Research, will discuss the current state of play of over 100 council websites. Using the findings of our forthcoming report which analyses a selection of websites against a range of criteria, Adrian will discuss the role of council websites and how they are serving their communities. He will highlight best practice as well as common errors and pitfalls. He will also offer a view of what council websites should be doing online to support their citizens and enhance the services they offer.

Registration is between 7.15 am and 7.30 am. It will be held at Perth Convention and Exhibition Centre, level 2, meeting room 9.

The nearest train station is The Esplanade and there is parking adjacent to the centre.

Please confirm your attendance by return email to: stina.frantzich.gardiner@precedent.au.com or call Stina on 9389 4432.

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• Perth, Australia, office launch and seminarPerth, Australia8 April

To celebrate the opening of our office in Oz, 8 April 2010 will see us hosting our first free seminar and drinks event in Perth at The George from 5.15pm. Here you will have the perfect opportunity to network over a glass of wine and a selection of canapés before hearing what we have to say.

During the seminar, Capitalising on your digital future - strategies for now, web 3.0, mobile and beyond, our Head of Strategic Research, Adrian Porter, will use real examples to illustrate the essentials you should consider when developing a digital strategy. He will highlight a range of techniques and approaches that will help you create your online presence from concept to launch. Adrian will wrap up by discussing how you can ensure that your organisation recognises your website as an asset rather than a cost, by outlining ways to win senior budget holder buy-in.

To conclude, Sean Gardiner, the Regional Head of Precedent Australia and Senior Technology Consultant, will then consider the future of the web and discuss digital trends that you should be planning for right now in your communication strategies. He will look at how web2.0 is changing the role of communications and marketing and how web3.0 and mobile are going to revolutionise the way in which relationships are built.

Please RSVP by 1 April 2010 if you would like to attend.

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• Embracing social media - todayEdinburgh19 March
• Embracing social media - todayLondon16 July

We are delighted to unveil our brand new free breakfast seminar on how to get to grips with social media, understanding what it can offer your organisation now.

We will show you how to make the most of the latest digital platforms including the big names such as YouTube, Facebook and of course... Twitter.

They will look at how to utilise these networks to grow and nurture a community, raise awareness and harness the enthusiasm of your audience.

They will also guide you on how to plan a social media strategy which suits your organization's personality, as there is no ‘one size fits all' approach.

What you can hope to gain from this seminar:

• Discover how different social networking sites work and who is using them
• Learn how to maximise your reach and value across social networking sites
• Find out how to harness the power of your supporters
• Hear expert advice on how to use and integrate social networks effectively as part of off- and on-line campaigns
• Find out how to evaluate the impact of your network

Who is it for? Whether you are starting from scratch or already giving it a go and want to make sure you're getting it right, come along and see if we can't offer another view. 

Registration begins at 8.15am, while the event will be all wrapped up by 10.30am, with a coffee break in between.

We look forward to seeing you there! 

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• Communicating and campaigning in the third sector online Bristol29 April

In this repeat three-part seminar, our speakers will report on current and best-practice usage of online communications and digital engagement in the charitable sector, within the context of strategic marketing and reputation management.

Firstly, Mark North, Head of Branding at Precedent, will relate online communications approaches to brand positioning, locating digital strategy within the broader agenda of reputation and design management.

This will be followed by Research Director, Adrian Porter, who will present original research findings from the soon to be released corresponding report, which assess a broad range of UK charity websites against a set of benchmarked criteria.

Finally, Dean Russell will look at the current trends within the third sector and how communications, especially online, has changed the face of charities across the UK. He will investigate the challenges facing the sector in proving the impact of online communications and highlight the need to gain internal buy-in to deliver a successful strategy long term.

Registration is between 9.00 am and 9.15 am and the event finishes at 12.30 pm. Please confirm your attendance, and/or that of your colleague if appropriate, by registering online or by emailing seminars@precedent.co.uk.

Also, if you would like to request a copy of our new charity report, please either register your interest on our reports page or email reports@precedent.co.uk.

We look forward to seeing you at the seminar!

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• Creating your dynamite campaign: mobile and webLondon10 June

Our regional director for Scotland, John Campbell, and Business Development Manager, Rose Naylor will consider how best to draw people to your site, increase customer interaction and ultimately, continue to build your business up while spreading your company message, or campaign, as far as possible.

They will share their ideas, experiences (both good and bad), discuss best practices, look at the appropriate use of technology and how to measure your success. They have worked with many organisations on the conceptual creation, development and supporting targeted campaigns both online and offline.

Join us at this free seminar at which we will build the framework for an actual campaign considering all options and costs, giving you an understanding of the options, example budgetary costs and the steps required to create your dynamite campaign.

Registration will be between 8.15 am and 8.30 am, while the event will finish at 10.30 am. If you would like to attend, please can you confirm your attendance either by registering online or by email at seminars@precedent.co.uk as soon as possible.

We look forward to seeing you there!

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• Your firm's website: cost or benefit?London5 March

Following on from our successful seminars in the health and education sectors, we are examining the challenges which professional services firms face in order to effectively communicate their brand and offering online.

Many firms are yet to leverage fully the opportunities provided by websites and other digital channels. In many cases, websites are seen as passive and costly ‘brochureware'. We will show you how to reap the benefits from an all encompassing, fully functional website.

After a buffet breakfast, the seminar will be split into two parts with a brief coffee break in between. Adrian Porter, Head of Branding and Senior Consultant, Natasja Giezen, will, through examples drawn from international professional services firms, consider how to:

• Use your website to build your reputation and business
• Deliver tangible online results that everyone can see (acknowledge)
• Ensure your website is useful, usable and used both internally and externally

This seminar is ideal for senior marketing, communications and business development professionals - those responsible for their firm's growth and reputation.

Details
Registration is from 8.15 am to 8.30 am and will finish at 10.30 am. Venue details will be confirmed upon booking.

It promises to be a lively discussion - we hope to see you there!

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• Alumdergraduates - aligning the alumni and the student experience onlineEdinburgh22 April

We are pleased to be repeating our latest seminar, Alumdergraduates - aligning the alumni and the student experience online, after the successful launch in London last year. As previously, the seminar will explore the findings of the recently released alumni report, which details the findings from a practical perspective, as well as desk research.  In this free breakfast seminar, we will showcase the results as well as give predictions for the future of alumni relations and its role in the broader communications objectives of the university. This seminar will be of interest to your alumni, communication and web teams, so please feel free to invite your colleagues.

The morning seminar will be divided into three parts:

Adrian will introduce our recent report and define why universities need to treat students as alumdergraduates from day one. He will illustrate, using examples of good and bad practice, how universities can begin to instil, and maintain a sense of alumniship online as well as the importance and benefits of collaboration between internal teams across the university from academics to communications teams in delivering results.

Senior Consultant, Alec Rattray, will then look at the need to build and define lasting relationships with alumni, similar to that of an intimate union, from strangers to life-partners. He will be discussing new approaches to engaging alumni along with reviewing the various opportunities that are out there to help everyone become involved and unite.

Finally, Dean will be outlining how the web needs to be. If you have not yet received our alumni report, please email reports@precedent.co.uk and we'll send it out to you. Alternatively, check out our reports page for more information and a list of our other reports.onsidered as integral to the alumdergraduate experience. He will look at examples of good and bad practice as well as the implications for governance and content management. He will consider the more practical side of how to connect to alumdergraduates using methods such as social media and Web 3.0.

This innovative seminar will challenge and ultimately lead to an improvement in your institution's understanding of how to approach your alumni, including how to offer, and gain, the most from this often underestimated section of the university community. It is worth mentioning that this talk is full of quite important information for communications and alumni/development teams.

Details
Registration is from 9.15 am to 9.30 am and will finish at 12.30 pm. 

If you have not yet seen our alumni report, please email reports@precedent.co.uk or check out our reports page for more information and a list of other reports that you may be interested in. 

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• Capitalising on your digital futureLondon15 April

In this popular seminar we will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

In the first of our two talks – Dean Russell our Head of Digital Marketing will be discussing the future digital trends that you should be planning for right now in your communication strategies. He will look at how web2.0 is changing the role of communications and marketing, and how web3.0 and mobile are going to revolutionise the way we build relationships with audiences online and off. During his talk, Dean will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

Mark Sherwin one of our Directors will then look at a range of coping strategies to ensure that you don't get left behind. Who are your users? Where are they and what do they really want from you? What digital assets do you have that you can capitalise on? How do you know where and how to leverage these? Finally Mark will share the SAFE Matrix, our proprietary model for assessing the ever changing world of digital innovation. Identifying where to spend your money and where it can deliver a real return on investment. 

From web 3.0 to mobile, this brand new seminar will reveal how these future digital trends can revolutionise the way you build relationships with audiences on and offline.

We’ve been running free seminars for corporate communicators and marketers for ten years and have helped many organisations re-think their strategies or refresh their thinking.

Registration at the One Aldwych is between 8.15 am and 8.30 am, while the event will finish at 10.30 am. If you would like to attend please book online or alternatively confirm your attendance by emailing seminars@precedent.co.uk. 

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• Creating killer content: simple steps, significant resultsLondon8 April
• Creating killer content: simple steps, significant resultsCardiff26 March

*UPDATE*

Due to the popularity of this seminar, the Cardiff date, 26 March, is currently fully booked. However, please continue to register your interest and your name will be added to the waiting list. You will also be offered first refusal when we repeat the seminar later in year. Apologies for any inconvenience caused.

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In this popular seminar we will show you how to use content to grab your audience's attention and deliver results online. 

In the first half, Emily will establish some of the key principles of successful web writing; from engaging your users, to accessibility and search engine optimisation. She’ll give practical examples and talk you through some simple steps to help you harness your content’s potential, today. Emily will also show you how to best organise your resources, cope with user-created content and manage your web presence across communities and the wider web. 

But it’s not enough to write well online.  The purpose of a website is to get your users to act: whether it’s making a purchase, completing a form or signing up for a newsletter.  In the same way that Barack Obama transformed a simple website into a $250m revenue-generating machine, Lindsay will show you how to craft the perfect call to action. 

In the second half, we put your websites in the spotlight.  Using real examples from the audience, Lindsay and Emily will show you how to apply their practical tips in a rapid-fire, interactive session.

Having delivered these proven techniques to clients including the RSPCA, Intellectual Property Office and The Information Centre for Health and Social Care – this seminar is not to be missed! Sign up now for the chance to have your site independently reviewed by our content experts.

Registration will be between 8.15 am and 8.30 am, while the event will finish at 10.30 am. If you would like to attend please book online or alternatively confirm your attendance by emailing seminars@precedent.co.uk.