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• *Australian road show* WA council websites: trends, observations & best practicePerth4 August

This seminar draws from our 2010 council sector report that evaluates over 100 council websites, as well as our 15 years' experience working with council government in the UK.

In this seminar Adrian Porter, Precedent's Head of Strategic Research and author of the report, will establish the criteria used to evaluate council websites across Australia while setting the standard for best practice given the current landscape online.

As part of this discussion, Adrian will question who council websites are really for, looking at topics such as languages, multiculturalism, and tourism.

Lindsay Herbert, Precedent's Senior Strategy Consultant will then test these best practice principles from the report against live examples from council sites in your region, indentifying opportunities and offering practical tips and advice.

In the second part of the seminar, Lindsay will explore the role of your wider web presence and social media in facilitating consultations and promotions, improving efficiency, and managing your reputation.

Adrian will then conclude by highlighting the benefits that can be derived from a professional web presence and how these can be written into a business case for improvement.

Who should attend: Corporate services staff, council marketing and communications teams, community liaison personnel and web professionals, and anyone with an interest in maximising a council website's return will gain a great deal from this seminar.

What you'll get: Best practice advice and practical instructions to help you turn your website into one that drives community engagement, increases the use of online services, reduces queries and complaints and increases awareness of offline services and events.

Plus, the arguments and tools you will need to get the time and resources to make these improvements to your website.

If you would like to attend this event, please either register through this site or email seminars@precedent.au.com, stating which location you wish to come to.

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• Unleashing the power of online in the financial services arenaEdinburgh23 September

Up until this year, financial organisations - with only a few notable exceptions - seemed to be sticking to traditional, one-way communication channels. However, surveys from Deloitte and eConsultancy show that this trend is slowly changing and that those who don't join in will be left on the wrong side of the (unprofitable) fence.

So what can you do to get ahead? We have designed this seminar to help you acquire and retain customers as well as rebuild profits in an online environment.

Mark Sherwin, one of our Directors, will begin the session by examining how organisations from a wide range of sectors have tackled issues of disengagement and crises of confidence. Using principles of trust building and the power of online communications, he will explain how to create effective re-engagement strategies.

Rose Naylor, our Business Development Manager, will follow on by considering how to keep existing and newly acquired customers loyal, using an array of examples from within the finance sector including Citi, Wells Fargo and HSBC.

Finally Monica Hart, one of our Senior Consultants, will look at some of the biggest hurdles such as governance, regulation and internal motivation - all things that we can help with to get you on the road to delivering profitable offline and online loyalty campaigns.

Each of our speakers have tried and tested experience working with clients in the financial sector; Mark has worked with the London Stock Exchange and Financial Services Authority, while Rose has produced digital strategies for companies including JP Morgan and Credit Suisse. Monica has extensive experience with clients such as Aviva, Barclays, UBS, RBS and Tesco Bank to name a few.

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• HE - Internationalisation: reputation across bordersGlasgow - The Hilton Hotel8 July

UK HEIs need to be equipped to thrive in a truly global landscape and are asking themselves challenging questions:

Do we know how to build a distinctive reputation with ‘foreign' students, parents and opinion formers?
Can we convince students to choose us and how do the different communication channels play a part in that?
How do prospective international students access information and make choices?
Do we know which issues resonate with students from Korea, or what are faux pas in China?
How do we communicate the value of international campuses to UK and local students?

We'd like to invite you to our ‘reputation across borders' seminar, in which we will discuss these challenges and more with a panel of experts who are tackling these questions.

We will discuss the best use of resources to build reputations which attract foreign students, and consider the different solutions universities are employing to solve these challenges.

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• *Australian road show* Fortune 100 web strategies on public sector budgetsCanberra10 August
• *Australian road show* Fortune 100 web strategies on public sector budgetsPerth3 August

Universities, charities and government: you don't have to be eBay or Facebook to conquer the digital arena. If your website is costing you money without providing tangible, real-world returns, it's time to bring it out of IT department and into the boardroom.

In this fast-paced, interactive seminar, expert strategists Adrian Porter and Lindsay Herbert will show you how to adapt the strategies behind multi-million dollar campaigns and websites, to target your audiences while staying within your budgets.

Split into three parts, the first uses case studies to break down the ingredients of an impactful website. We'll then apply these principles to actual webpages from the audience to show how university, charity, and government websites can make small changes to drive significant action from users. Above all, we'll prove how your content strategy has more power to engage users and demand results than any amount of expensive design or web functionality.

Part two looks at the heavy hitters of social media from Facebook and Twitter to YouTube to show you the right and wrong ways to tackle these sites with campaign examples and practical tips you can apply today. We'll also examine the risks of social media - or more accurately - the risks of ignoring social media, and how to handle PR issues in a virtual environment before they spread to the real world.

Lastly, we'll address how to integrate campaigns, generate buy-in from staff and management, and introduce new initiatives to cynical and cost-conscious audiences.
Throughout the morning, you'll also be invited to ask questions, share experiences, and network with other like-minded professionals so that by the end, you can leave buzzing with ideas to get your organisation's website off the dole and back into business.

Who should attend: Marketing and communications teams as well as web professionals from universities, charities, and government organisations should not miss out on this free event. Anyone else who has an interest in learning more about the value of their website and how it can maximise return would also gain a great deal from this seminar.

What you'll get: Best practice, industry trends, and practical instructions for turning your website into one that drives recruitment, increases the use of online services, reduces queries and complaints, and increases awareness of offline services and events.

If you would like to attend this event, please either register through this site or email seminars@precedent.au.com, stating which location you wish to come to. 

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• Embracing social media - todayLondon17 September

We are delighted to invite you to our popular breakfast seminar on how to get to grips with social media, understanding what it can offer your organisation now.

We will show you how to make the most of the latest digital platforms including the big names such as YouTube, Facebook and of course... Twitter.

They will look at how to utilise these networks to grow and nurture a community, raise awareness and harness the enthusiasm of your audience.

They will also guide you on how to plan a social media strategy which suits your organization's personality, as there is no ‘one size fits all' approach.

What you can hope to gain from this seminar:

• Discover how different social networking sites work and who is using them
• Learn how to maximise your reach and value across social networking sites
• Find out how to harness the power of your supporters
• Hear expert advice on how to use and integrate social networks effectively as part of off- and on-line campaigns
• Find out how to evaluate the impact of your network

Who is it for? Whether you are starting from scratch or already giving it a go and want to make sure you're getting it right, come along and see if we can't offer another view. 

Registration begins at 8.15am, while the event will be all wrapped up by 10.30am, with a coffee break in between.

We look forward to seeing you there! 

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• Creating your dynamite campaign: mobile and webCardiff22 July

Our speakers will consider how best to draw people to your site, increase customer interaction and ultimately, continue to build your business up while spreading your company message, or campaign, as far as possible.

They will share their ideas, experiences (both good and bad), discuss best practices, look at the appropriate use of technology and how to measure your success. They have worked with many organisations on the conceptual creation, development and supporting targeted campaigns both online and offline.

Join us at this free seminar at which we will build the framework for an actual campaign considering all options and costs, giving you an understanding of the options, example budgetary costs and the steps required to create your dynamite campaign.

Registration will be between 8.15 am and 8.30 am, while the event will finish at 10.30 am. If you would like to attend, please can you confirm your attendance either by registering online or by email at seminars@precedent.co.uk as soon as possible.

We look forward to seeing you there!

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• *Australian road show* Universities online: where you are now & where you could bePerth17 August
• *Australian road show* Universities online: where you are now & where you could beMelbourne12 August

We've reviewed university and college websites across Australia and we'd like to share our findings along with recommendations for how your brand, website and web presence can be leveraged to deliver to your university's business objectives at this free breakfast seminar.

In the first half Adrian Porter, Precedent's Head of Strategic Research and author of the UK universities reports, will explain the elements of a successful university website, using case studies and best practice from around the world.

Lindsay Herbert, Precedent's Senior Strategy Consultant, will then show how Australia's universities stack up - using live examples from your websites to make recommendations, highlight trends, and mark best practice in the Australian market.

In the second half, Lindsay and Adrian will explain how other universities are using social media sites like YouTube, Twitter, LinkedIn, and Facebook to recruit students, build alumni networks, foster international relationships, and enrich the overall student experience.

Lastly, we'll hold a short panel discussion for you to ask questions and share insights and challenges with your Australian university counterparts.

What you'll get:

• What other Australian universities are doing and where you rank
• Best practice from universities around the world
• Opportunities, challenges, threats and how to address them online
• How to capitalise on social media and build your digital strategy
• A chance to ask our experts and discuss challenges with your peers

If you would like to attend this event, please either register through this site or email seminars@precedent.au.com, stating which location you wish to come to. 

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• *Australian road show* Council websites: overhead or community asset?Melbourne12 August

This seminar draws from our successful 2010 Western Australia Council Report and seminar series that evaluated over 100 council websites, as well as our 15 years' experience working with council government in the UK.Kicking off the seminar Adrian Porter, Precedent's Head of Strategic Research and author of the Western Australia report, will establish the criteria used to evaluate council websites across Australia while setting the standard for best practice given the current landscape online.

As part of this discussion, Adrian will question who council websites are really for, looking at topics such as languages, multiculturalism, and tourism.

Lindsay Herbert, Precedent's Senior Strategy Consultant will then test these best practice principles against live examples from council sites in your region, indentifying opportunities and offering practical tips and advice.

In the second part of the seminar, Lindsay will explore the role of your wider web presence and social media in facilitating consultations and promotions, improving efficiency, and managing your reputation.

Adrian will then conclude by highlighting the benefits that can be derived from a professional web presence and how these can be written into a business case for improvement.

Who should attend: Corporate services staff, council marketing and communications teams, community liaison personnel and web professionals, and anyone with an interest in maximising a council website's return will gain a great deal from this seminar.

What you'll get: Best practice advice and practical instructions to help you turn your website into one that drives community engagement, increases the use of online services, reduces queries and complaints and increases awareness of offline services and events.
Plus, the arguments and tools you will need to get the time and resources to make these improvements to your website.

If you would like to attend this event, please either register through this site or email seminars@precedent.au.com, stating which location you wish to come to. 

• Seminar Location Date Add to list
• Capitalising on your digital futureEdinburgh29 July
• Capitalising on your digital futureGlasgow26 August

*UPDATE* - The Edinburgh date is now full. Please do register to attend the Glasgow event if you can, or alternatively, register and we will save your details for a repeat event. Apologies for any inconvenience caused. 

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In this popular seminar we will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

Firstly, John Campbell, Regional Director for Scotland, will be sharing a six step process to developing an effective digital strategy and ensuring your web presence creates unique value for your organisation. He will consider how your web presence should support your vision and mission, link with the needs of your customers and stakeholders, and be mindful of the competitive environment in which you operate. He will go on to examine some of the key resources and capability challenges facing digital teams before concluding with a view on how trends must continually be assessed and the impact they will have on your digital world.

After the break, Mark Baillie and Jamie Lemon, our senior interactive designers, will be discussing the future digital trends that you should be planning for right now in your communication strategies. They will look at how technology is adapting to keep up with peoples changing habits and methods of consuming media. Mobile devices are revolutionising the way we build relationships with audiences online; for example we will consider how the launch and growing acceptance of the iPad and multi touch technology will change our ways of working. During their talk, Mark and Jamie will look at real life examples of best and worst practice and provide predictions of how you will be affected by future digital technology.

This seminar will reveal how these future digital trends can revolutionise the way you build relationships with audiences on and offline.

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• Creating killer content: simple steps, significant resultsLondon13 August
• Creating killer content: simple steps, significant resultsCardiff15 September

In this popular seminar we will show you how to use content to grab your audience's attention and deliver results online. 

In the first half, we will establish some of the key principles of successful web writing; from engaging your users, to accessibility and search engine optimisation. We'll give practical examples and talk you through some simple steps to help you harness your content’s potential, today. We will also show you how to best organise your resources, cope with user-created content and manage your web presence across communities and the wider web. 

But it’s not enough to write well online. The purpose of a website is to get your users to act: whether it’s making a purchase, completing a form or signing up for a newsletter. In the same way that Barack Obama transformed a simple website into a $250m revenue-generating machine, we will show you how to craft the perfect call to action. 

In the second half, we put your websites in the spotlight. Using real examples from the audience, we will show you how to apply their practical tips in a rapid-fire, interactive session.

Having delivered these proven techniques to clients including the RSPCA, Intellectual Property Office and The Information Centre for Health and Social Care – this seminar is not to be missed! Sign up now for the chance to have your site independently reviewed by our content experts.

Registration will be between 8.15 am and 8.30 am, while the event will finish at 10.30 am. If you would like to attend please book online or alternatively confirm your attendance by emailing seminars@precedent.co.uk.