We are pleased to be repeating our latest seminar, Alumdergraduates - aligning the alumni and the student experience online, after the successful launch in London last year. As previously, the seminar will explore the findings of the recently released alumni report, which details the findings from a practical perspective, as well as desk research. In this free breakfast seminar, we will showcase the results as well as give predictions for the future of alumni relations and its role in the broader communications objectives of the university. This seminar will be of interest to your alumni, communication and web teams, so please feel free to invite your colleagues.
The morning seminar will be divided into three parts:
Adrian will introduce our recent report and define why universities need to treat students as alumdergraduates from day one. He will illustrate, using examples of good and bad practice, how universities can begin to instil, and maintain a sense of alumniship online as well as the importance and benefits of collaboration between internal teams across the university from academics to communications teams in delivering results.
Senior Consultant, Alec Rattray, will then look at the need to build and define lasting relationships with alumni, similar to that of an intimate union, from strangers to life-partners. He will be discussing new approaches to engaging alumni along with reviewing the various opportunities that are out there to help everyone become involved and unite.
Finally, Dean will be outlining how the web needs to be. If you have not yet received our alumni report, please email reports@precedent.co.uk and we'll send it out to you. Alternatively, check out our reports page for more information and a list of our other reports.onsidered as integral to the alumdergraduate experience. He will look at examples of good and bad practice as well as the implications for governance and content management. He will consider the more practical side of how to connect to alumdergraduates using methods such as social media and Web 3.0.
This innovative seminar will challenge and ultimately lead to an improvement in your institution's understanding of how to approach your alumni, including how to offer, and gain, the most from this often underestimated section of the university community. It is worth mentioning that this talk is full of quite important information for communications and alumni/development teams.
Details
Registration is from 9.15 am to 9.30 am and will finish at 12.30 pm.
If you have not yet seen our alumni report, please email reports@precedent.co.uk or check out our reports page for more information and a list of other reports that you may be interested in.