Precedent

In this brand new seminar we will be looking at the entire process for developing successful intranet strategies. Not only will we be discussing the successful techniques our clients have used to gain buy-in and get budget sign-off prior to developing the brief, we will also be looking at the good, the bad and the bug-free approaches to writing a successful intranet brief and strategy.

We will be taking a look at the process of gaining internal buy-in from the client side as well as opening up the discussion to the challenges of getting an intranet project on the agenda for organizations before the brief is even written. This will include insights from our clients on what strategies they have successfully put into place for working with agencies from the brief through to full implementation, and what this meant for them on a day-to-day basis.

During this seminar we will examine the new trends in Enterprise2.0 and see how social media tools can become your greatest asset for improving internal communications and efficiency within your organisation. Dean Russell, our Head of Digital Marketing, will be looking at the latest innovations and trends in developing intranet strategies and giving tips on how organisations can maintain relevance in the long term. Dean will be using real life examples and current trends to show how best practice and innovation can really make a difference to delivering a measurable return on investment.

This seminar is held at One Aldwych, London.

Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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The morning seminar will begin with Adrian Porter, a usability and research consultant, who led the report, will use his findings to evaluate current online trends and identify best practice within the primary care trust sector. He will demonstrate how best practice can be used to improve how you articulate your offer and meet your communication objectives.

Following this, Mike Guida will expand on Adrian's observations by exploring the increasing need to be able to set out a clear offer and the implications this has for any PCT's approach to managing its reputation. Michael Guida is our health strategist at Precedent and has over 10 years experience shaping and delivering complex programmes of work for NHS Choices, Healthcare for London, Connecting for Health to name a few. He also writes for the Association of Healthcare Communicators and the Health Service Journal.

Dean Russell a former academic research physicist who has worked in new media for over 10 years, will then conclude the session, by examining what people are saying about Primary Care Trusts online and the implications of Health 2.0.

This practical and thought-provoking seminar is guaranteed to surprise, educate and ultimately provide you with the tools and knowledge to improve your organisation's online offering. Precedent has produced a series of reports on NHS websites, including an evaluation of Foundation Trusts, followed recently by this new report on Primary Care Trusts and other NHS establishments.

This free seminar will be held at One Aldwych, London. Registration is from 9.15 and the event finishes by 12.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time, will look at how to assess the qualitative aspects of your website by showing real-life examples of best and worst practice on everything from simple convention to conveying key messages and encouraging the take up of calls to action.

The second speaker Dean Russell, our digital marketing expert, will show examples of more quantitative methods of measuring your online performance and how to use results to improve your site, or inform your ongoing online strategies. Dean will touch on topics as diverse as standard analytics through communities of interest to 'buzz monitoring'. If you want to know how to improve your web presence without redesigning the whole thing again, then don't miss this opportunity to see experts reveal their thoughts.

This breakfast seminar is free and held at One Aldwych, London. Registration is from 8.15 and the event finishes by 10.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this new seminar we will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

In the first of our two talks – Dean Russell our Head of Digital Marketing will be discussing the future digital trends you should be planning for right now in your communication strategies. He will look at how web2.0 is changing the role of communications and marketing, and how web3.0 and mobile are going to revolutionise the way we build relationships with audiences online and off. During his talk, Dean will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

Mark Sherwin one of our Directors will then look at a range of coping strategies to ensure that you don't get left behind. Who are your users? Where are they and what do they really want from you? What digital assets do you have that you can capitalise on? How do you know where and how to leverage these? Finally Mark will share the SAFE Matrix our proprietary model for assessing the ever changing world of digital innovation. Identifying where to spend your money and where it can deliver a real return on investment.

This breakfast seminar is free and held at One Aldwych, London. Registration is from 8.15 and the event finishes by 10.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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Content can make or break a website. If done well, it has the ability to double the effectiveness of your online offering, promote buy-in from all corners of your organisation and with a coherent development plan, ensure that the content and structure are managed effectively in the long term. But if it isn't afforded careful planning and consideration, it can instantly devalue the overall impact of your website and hinder the achievement of your communications objectives.

This seminar will be a step-by-step guide to the practical changes you can make to your website to get it working for you today. The first part of the seminar will cover topics including crafting compelling copy, delivering effective calls to action and making the most of user-created content.

Sign up now and in part two, your site could be selected to be professionally reviewed by one of our content experts. We will examine how your site content is performing, looking at best practice, tone of voice, quality, creativity and innovation - and give practical hints, tips and advice to help you deliver immediate results online.

With our extensive experience with clients including the RSPCA, Intellectual Property Office and the University of Hertfordshire (to name but a few!) this is a seminar not to be missed!

This free seminar is held at One Aldwych, London. Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this seminar we will look at challenges that are causing our existing notions of brand to unravel.

Corporate brands have always had to address groups of people with widely different interests and points of view: customers, investors, staff, decision makers and influencers, etc. But in the days when all these audiences looked to you for an authoritative presentation of the brand, their experience could be managed in a coherent way.

However, in the digitally mediated world of today, it is becoming increasingly necessary to go out to people - to the environments and communications they inhabit. These can be hugely varied places, with their own cultures and values - indeed, with their own brand experiences. How do your brand values translate into this environment? What kind of 'avatar' represents your brand there?

To reach your critical audience groups, you are going to have to create 'embassies in cyberspace' - sometimes in very strange lands. This poses a challenge to the whole idea of a consistent, coherent brand experience. Who are you, when you have to dress and behave so differently in each of these communities? To what extent can you integrate your brand into them, or must it be doomed to remain a conspicuous 'outsider'? Nor is this just an internet phenomenon - as the boundaries between the online and offline experience become increasingly blurred. Corporate brands have to shape up to be something very different from what they have been in the past if they are going to flourish in this new world.

Our two speakers, Mark North and Mark Sherwin, will be exploring the ways that your brand can successfully meet these new challenges. With more than fifty years' experience between them working with a wide variety of organisations on their brand challenges, they will also be drawing on Precedent's extensive experience of digital communications - and, in particular, of the emergence of 'social networking'.

This breakfast seminar is free and held at One Aldwych, London.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this seminar we go back to look at one of our most basic communication tools: design.

Communicators have become so concerned about segmenting audiences, framing messages, meeting emerging standards of usability and accessibility that they often tend to forget about design. Design? That's important? Yes, the way the message is presented is still vital. And indeed, remains the biggest single factor in whether that message gets noticed, absorbed and acted upon.

This seminar looks at design in a completely new way. Going back through the history of communication, we distil nine essential principles of effective design - never before identified - that it took human beings more than two thousand years to figure out. And then, applying these principles to the contemporary web, we show what works - and why. Web 2.0? The secret of why some organisations are 'getting it', and others aren't, is all here.

This seminar is held at One Aldwych, London.

Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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Our latest seminar for the university sector will be started by Adrian Porter, the managing editor of the university website reports. He will discuss how universities are conveying the student experience online from fresher to alumni?

The next talk will be lead by our Head of Branding, Mark North. He will be discussing the question: How do you sell branding to academics?

Like any organisation, universities have to define and express what differentiates them from their competitors and, of course, why we should be interested in them. However, for many academics 'branding' often seems superficial, even detached from the real work of the university. So, how can we overcome this preconception, and ensure that universities present a united, cohesive face to their audiences?

And lastly, Dean Russell, our Head of Digital Marketing will look “Beyond Web2.0” – and discuss how to attract new students through to improving student learning, the web has changed the landscape of higher education. We will be looking at how social technologies are impacting the marketing and delivery of higher education across the UK. Our investigation will identify how current trends are signaling a massive shift in the future of learning, and provide some coping mechanisms to both deal with it, and excel in this increasingly competitive marketplace.

This breakfast seminar is free and held at One Aldwych, London. Registration is from 9.15 and the event finishes by 12.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this brand new seminar we will be looking at the entire process for developing successful intranet strategies. Not only will we be discussing the successful techniques our clients have used to gain buy-in and get budget sign-off prior to developing the brief, we will also be looking at the good, the bad and the bug-free approaches to writing a successful intranet brief and strategy.

We will be taking a look at the process of gaining internal buy-in from the client side as well as opening up the discussion to the challenges of getting an intranet project on the agenda for organizations before the brief is even written. This will include insights from our clients on what strategies they have successfully put into place for working with agencies from the brief through to full implementation, and what this meant for them on a day-to-day basis. During this seminar we will examine the new trends in Enterprise2.0 and see how social media tools can become your greatest asset for improving internal communications and efficiency within your organisation.

Dean Russell, our Head of Digital Marketing, will be looking at the latest innovations and trends in developing intranet strategies and giving tips on how organisations can maintain relevance in the long term. Dean will be using real life examples and current trends to show how best practice and innovation can really make a difference to delivering a measurable return on investment.

This seminar is held at the Wales Millennium Centre, Cardiff Bay. Registration is between 8.15 am and 8.30 am. The event will finish at 10.30 am

Book your place here or for further details email fiona.duggan@precedent.co.uk

DiggDeliciousTell a friend about this event

In this seminar we will look at challenges that are causing our existing notions of brand to unravel.

Corporate brands have always had to address groups of people with widely different interests and points of view: customers, investors, staff, decision makers and influencers, etc. But in the days when all these audiences looked to you for an authoritative presentation of the brand, their experience could be managed in a coherent way.

However, in the digitally mediated world of today, it is becoming increasingly necessary to go out to people - to the environments and communications they inhabit. These can be hugely varied places, with their own cultures and values - indeed, with their own brand experiences. How do your brand values translate into this environment? What kind of 'avatar' represents your brand there?

To reach your critical audience groups, you are going to have to create 'embassies in cyberspace' - sometimes in very strange lands. This poses a challenge to the whole idea of a consistent, coherent brand experience. Who are you, when you have to dress and behave so differently in each of these communities? To what extent can you integrate your brand into them, or must it be doomed to remain a conspicuous 'outsider'? Nor is this just an internet phenomenon - as the boundaries between the online and offline experience become increasingly blurred. Corporate brands have to shape up to be something very different from what they have been in the past if they are going to flourish in this new world.

Our two speakers, Mark North and James Souttar, will be exploring the ways that your brand can successfully meet these new challenges. Mark and James have between them more than fifty years' experience working with a wide variety of organisations on their brand challenges. They will also be drawing on Precedent's extensive experience of digital communications - and, in particular, of the emergence of 'social networking'.

Book your place here or for further details email fiona.duggan@precedent.co.uk

DiggDeliciousTell a friend about this event

In this seminar we go back to look at one of our most basic communication tools: design.

Communicators have become so concerned about segmenting audiences, framing messages, meeting emerging standards of usability and accessibility that they often tend to forget about design. Design? That's important? Yes, the way the message is presented is still vital. And indeed, remains the biggest single factor in whether that message gets noticed, absorbed and acted upon.

This seminar looks at design in a completely new way. Going back through the history of communication, we distil nine essential principles of effective design - never before identified - that it took human beings more than two thousand years to figure out. And then, applying these principles to the contemporary web, we show what works - and why. Web 2.0? The secret of why some organisations are 'getting it', and others aren't, is all here.

Book your place here or for further details email fiona.duggan@precedent.co.uk

DiggDeliciousTell a friend about this event

In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time, will look at how to assess the qualitative aspects of your website by showing real-life examples of best and worst practice on everything from simple convention to conveying key messages and encouraging the take up of calls to action.

The second speaker Dean Russell, our digital marketing expert, will show examples of more quantitative methods of measuring your online performance and how to use results to improve your site, or inform your ongoing online strategies. Dean will touch on topics as diverse as standard analytics through communities of interest to 'buzz monitoring'. If you want to know how to improve your web presence without redesigning the whole thing again, then don't miss this opportunity to see experts reveal their thoughts.

This breakfast seminar is free and will be held at the Wales Millennium Centre, Cardiff. Registration is from 8.15 and the event finishes by 10.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this seminar we will be discussing what is becoming a vital part of any organisations communications strategy.

In the early days of the web, a successful web strategy consisted of launching a new website and getting it listed on a single search engine. E-mail marketing was a nice-to-have, and online advertising was considered too expensive unless there was a product to sell. For many, online marketing was just about having a website and being successful was measured by visitors to the website. But times have changed and so have your audience.

Dean Russell, our digital marketing expert and Mark Sherwin, our business development director, are going to give a thought-provoking and inspiring presentation titled Digital Marketing and You: From Web2.0 to Second Life. Mark will demonstrate some techniques to help you get inside the mind of your audience and will show you how to use this knowledge as a basis for a successful digital communications strategy.

Dean will then talk through some practical tips and examples on the good, the bad and the ugly of modern digital marketing and how communicating your organisation's message can now be measured. He will cover the concept of word of mouth marketing in this new era of the web and the far reaching impact this has for you and your customers.

This breakfast seminar is free and will be held at the Wales Millennium Centre, Cardiff. Registration is from 8.15 and the event finishes by 10.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

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In this interactive seminar we will show you how to grab your audience's attention and deliver results online. Content can make or break a website. If done well, it has the ability to double the effectiveness of your online offering, promote buy-in from all corners of your organisation and with a coherent development plan, ensure that the content and structure are managed effectively in the long term. But if it isn't afforded careful planning and consideration, it can instantly devalue the overall impact of your website and hinder the achievement of your communications objectives.

This seminar will be a step-by-step guide to practical changes you can make to your website to get it working for you today. The first part of the seminar will cover how to craft compelling copy to action, to making the most of user-created content. The second part of the seminar will give you the chance to have your site professionally reviewed by our content experts. Issues covered will include translating brand or tone of voice into principles for communicating online, create model content templates for key site pages, provide content advice, editing, copywriting and much more.

We have extensive experience of delivering these services to clients including the RSPCA, Intellectual Property Office, University of Hertfordshire, Monitor, IDeA and The Information Centre for Health and Social Care – to name but a few!

This breakfast seminar is free and will be held at the Wales Millennium Centre, Cardiff. Registration is from 8.15 and the event finishes by 10.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

DiggDeliciousTell a friend about this event

In this new seminar we will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

In the first of our two talks – Dean Russell our Head of Digital Marketing will be discussing the future digital trends you should be planning for right now in your communication strategies. He will look at how web2.0 is changing the role of communications and marketing, and how web3.0 and mobile are going to revolutionise the way we build relationships with audiences online and off. During his talk, Dean will look at real life examples of best and worst practice and provide predictions of how you will be affected by the future web.

Mark Sherwin one of our Directors will then look at a range of coping strategies to ensure that you don't get left behind. Who are your users? Where are they and what do they really want from you? What digital assets do you have that you can capitalise on? How do you know where and how to leverage these? Finally Mark will share the SAFE Matrix our proprietary model for assessing the ever changing world of digital innovation. Identifying where to spend your money and where it can deliver a real return on investment.

This breakfast seminar is free and will be held at the Wales Millennium Centre, Cardiff. Registration is from 8.15 and the event finishes by 10.30.

Book your place here or for further details email fiona.duggan@precedent.co.uk

DiggDeliciousTell a friend about this event