News

Thought Newmarket Racecourses were just for the horses? Think again. The launch of the renowned institution’s new website is set to position it as not only a place to experience the joy of horse racing, but also as the destination for conferences, parties and events.

Among other things, the site is now the first port of call for those looking to book tickets for racing events. Previously, the site used an extensive telephone booking service, which was costly and not nearly as speedy as the new ticket system. The links and calls to action for bookings are now much more visible throughout the site, with users strongly encouraged to follow these routes instead of picking up the phone.

We wanted the visual area to engage their many different audiences in a clear but personal way; we did this by using large imagery so users feel like they're getting to experience Newmarket, along with well structured page content to allow for skim reading. The new site makes it much easier to showcase these numerous other business opportunities throughout.

Crucially, we gave the team far more flexibility in the way they can update content and promote areas other than just horseracing.

There are also of techy treats, including a newly created, auto-updated, fixtures management system. This will not only save a great deal of time for the webteam, but also allow Newmarket to re-syndicate its race information easily; a must have for their avid collection of race goers and enthusiasts.

We also integrated the RacingUK video player that allows website visitors to view video feeds of the races at Newmarket courtesy of RacingUK.