University of Southampton
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By redefining the aspirations of the University of Southampton, we were able to reposition them and confirm their status as one of the UK's leading Russell Group universities - transforming external perceptions. The new, understated and elegant logotype became the cornerstone for the visual identity.
Creating comprehensive visual identity guidelines was only the beginning of implementing and embedding the brand. Regular engagement sessions with university staff, internal design teams and agencies ensure full understanding and buy-in from everyone involved in communicating the university.
Key elements of the university's visual style are the distinctive typographic approach and strong, subject-led photography drawn from the university's research.
The university's website features a diverse cross-section of groundbreaking research stories as they are released, confirming their status as a high-profile Russell Group university. Striking photography and headlines are used to create maximum impact.
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Crimestoppers
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RSPCA Political Animal microsite
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Equality and Human Rights Commission
government
Commission for Architecture and the Built Environment (CABE)
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University of Southampton
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Notting Hill Housing
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British Heart Foundation
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New Campus Basildon
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Imperial College Healthcare NHS Trust
health
Intellectual Property Office
government
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The Royal Berkshire NHS Foundation Trust
health
Leonard Cheshire Disability
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Sustrans: Change Your World campaign microsite
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Am Baile
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