We worked with the IPO to create an all encompassing site to suit the needs of both its professional and public audiences. This involved a major overhaul of the existing site structure to establish a clear division of content and modern, fresh look. We developed a new visual identity for the organisation, unifying communications across both the web and traditional printed materials.
Using interactive games, new users can learn about trademarks, patents and the world of IP. For the professional audience, a separate page gives quick access to all the industry information they could want and is supported by a new e-publishing strategy.
The interactive site not only informs, it also makes getting in touch and engaging with the IPO nice and straightforward. The organisation's message is far more coherent than previously, while it's identity is definitely recognisable.
