We have worked with the British Heart Foundation on numerous projects in a bid to help them raise awareness, as well as money, through creative and striking online communications.
Since starting work on the Valentine's campaign in 2008, BHF have seen a huge increase in support with online donations growing by 127%. We produced a campaign website for the innovative appeal which combined web 2.0 technologies, such as the separately created blog podcasting and Facebook application promoting the campaign, with a strong concept and design.
In an effort to reinforce the importance of heart healthcare, we helped created a micro site to support the hard hitting TV campaign, ‘Watch your own heart attack', which hoped to catch people's attention, highlight the prevalence of heart disease and encourage people to make healthy changes while also raising money.
