MWB Business Exchange is London's leading provider of serviced offices, serviced office spaces and virtual offices. With very different audiences for each product, MWB Business Exchange faced a dilemma of how to best balance the needs of different audiences with a consistent, on-brand experience.

Statistical analysis indicated that some visitors left the website directly from the homepage suggesting that visitors were struggling to find the content they needed or expected.

Precedent's strategic review proposed a radical new structure - four distinct, interlinking micro sites creating a targeted entry points to each site, focused on the needs of MWB Business Exchange's audiences.

We developed a contemporary design approach for the suite of sites that reflects the brand values of MWB Business Exchange and the positioning of its individual products. We complemented this with the development of a new ecommerce facility, integrated with leading payment partner WorldPay, enabling MWB Business Exchange to offer its Virtual Offices online for the first time.

The four MWB Business Exchange sites run on Precedent's bespoke content management system, providing a browser-based single point of access to easily update information across the micro sites. To date, the revamped Meeting Venues and Virtual Office sites have launched with the Serviced Office and new Plc sites to follow later this year.

• Virtual Offices
• Meeting Venues
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