A surprising number of law firms are still well behind in their marketing and communications. Dated brochures and static, uninteresting websites aren't reflecting the way many law firms now need to talk about themselves.

We set about radical evolution of Kingsley Napley's communications - which included service brochures, website and various graphic elements.

Talking to the partners helped us draw out the firm's real personality - a firm who can act with real sensitivity and discretion or extreme tenacity depending on the type of work. We brought these characteristics to life with beautifully shot images of diamonds, pebbles and shells. Softening the look, creating a lower case typographic logo, and using oodles of white space in brochures and on the website give a real feeling of quality and confidence.

A well positioned and concise corporate brochure reflects on what it's like to work with Kingsley Napley. And now that the website uses Immediacy, it's kept up date and provides all the detailed service-level information online, consigning dull and expensive service brochures to history.

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