Bluewater is Europe's largest and most innovative retail and leisure destination. And with a whole host of gourmet restaurants, cafes and leisure activities, visitors experience a 'day out' that offers much more than simply shopping.

We worked with Bluewater to create a bright, refreshing and lively new design that utilises well chosen photography to create a sense of energy as well as a relaxed and enjoyable feel. A new information architecture highlights the best of Bluewater, with improved directory searches - Shop, Eat, Enjoy - exemplifying all that is on offer.

A seasonal section now promotes everything that is relevant for the current month and is part of a shift towards engaging, editorial style content that creates interest and added value for the visitor. And the capability for changing design themes allows Bluewater to easily implement seasonal designs on a regular basis.

Individual store pages enable every store to update their own details, and give them the opportunity to highlight best buys, what's new? and special offer features.

The whole site is managed and updated by the Bluewater team using Precedent's bespoke content management system, WebPilot.

The result is a site that truly reflects the Bluewater philosophy: to make shopping an enjoyable, stress-free experience.

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