News
Precedent present at the AHC conference
25 June 2009
Precedent attended the annual Association of Healthcare Communicators conference in Cardiff as a key sponsor. We launched our Primary Care Trusts website usability report that reviewed all PCT sites in the UK and looked at future trends and best practice. Dean Russell presented the initial conclusions from this report to a packed main conference.
Precedent scales Design Week's hot lists
12 June 2009
Marketing and brand industry bible, Design Week, recently published its Top 100 Consultancy Survey 2009, with Precedent making its mark in their prestigious tables once more.
RSPCA gets political with new microsite
21 May 2009
Precedent is pleased to announce the launch of a new microsite for the RSPCA, the animal welfare charity which investigates complaints of animal cruelty, rehomes animals and offers advice for animal owners.
NHS Croydon launches comprehensive new website and microsite
21 May 2009
Precedent is pleased to announce the launch of the new NHS Croydon website and microsite which aim to be the leading online health and wellbeing resources for its community.
Precedent successfully launches into Scotland
11 May 2009
Precedent would like to say a big thank you to all those who came along to the launch of its new regional office on 30 April 2009, ideally situated in the heart of central Edinburgh.
CABE launches new website
02 March 2009
Precedent are pleased to announce the launch of CABE's new website, www.cabe.org.uk, which has brought together in one place, guidance and inspiration for everyone involved in creating well-designed, low carbon places. There are new entry points and tailored content for planners, architects, developers, councillors, and community groups.
Precedent celebrate Edinburgh launch
30 April 2009
Precedent is celebrating the opening of its fourth UK office in Edinburgh with a party and seminar on future technologies on the 30th April 2009 at the Balmoral Hotel in Edinburgh.
Supporting the British Heart Foundation
16 February 2009
At Precedent we know what's good for us. So, after completing the British Heart Foundation's new Red for Heart campaign site,we decided to show our support for their good cause by organising our own fundraising event - a healthy social bake sale in the office.
Precedent form a new web partnership with Sitekit
11 December 2008
Precedent and content management system vendor Sitekit Solutions Ltd are pleased to announce a strategic partnership to deliver web solutions for the UK healthcare sector.
Happy Christmas and thank you from Precedent!
02 December 2008
As you ease yourself gently towards the Christmas break, we wanted to share some news and hopefully some seasonal cheer with you and to say thank you to all our clients! In summary, over the last few months we have opened a new office, we've been working with some fantastic new clients and been recognised repeatedly for our work by the industry. Because we exist to make our clients succeed, we wanted to say thank you, because without you all we couldn't have done it.
Precedent defies recession with Edinburgh launch
03 November 2008
Precedent has announced that it is opening a fourth office in Edinburgh as part of its continuing expansion strategy. Precedent's Edinburgh office will be the second new office opened by Precedent in as many years having launched a successful office in Cardiff in 2007.
Innovation online – A new website for the Intellectual Property Office
03 November 2008
Precedent is delighted to announce the launch of a new innovative and engaging website for the Intellectual Property Office.
Precedent bounding up the NMA Top 100 2008 ranks
29 September 2008
New Media Age (NMA) magazine has ranked Precedent at 28 for most successful design and build company in their annual list of the top 100 interactive agencies in the UK and ranked Precedent 71st overall. This new position represents a dramatic leap of 26 places up the table for Precedent, indicative of Precedent's continuing ability to grow and expand, even in the context of difficult economic times.
Precedent and BHF fight heart attacks online
11 August 2008
On August 10th, millions of viewers across the UK tuned in to view what could have been the two most important minutes of TV they will ever see. We here at Precedent have teamed up again with the British Heart Foundation, to build an online marketing campaign to highlight these minutes' important messages.
Watch your own heart attack!
29 July 2008
The most important two minutes of tv you'll ever see – brought to you by the British Heart Foundation.
On the 10th of August, at 9:17pm – on ITV1 millions of viewers across the UK will tune in to what could be the two most important minutes of tv they'll ever see.
Precedent helping Leonard Cheshire Disability realise vision
24 July 2008
The Disability Information Portal from Leonard Cheshire Disability exists to give a voice to the many people interested in disability issues – providing them an innovative means of connecting, sharing their experience and debating the issues that matter most to them.
Hill & Knowlton's global website revamped and relaunched
13 June 2008
Precedent Communications is delighted to announce the launch of a new global online offering for leading international communications consultancy, Hill & Knowlton (H&K).With local and multi-national clients across numerous sectors, H&K needed a website that truly reflected the breadth and depth of their expertise at a global level.
Precedent's quality in both digital and design recognised again!
03 June 2008
Precedent was once again recognised by two separate publications as being amongst the top digital and design agencies operating in the UK today.
Creating a home for Ty Hafan online
25 April 2008
A new website combining a real flavour of life at a Welsh children's hospice, with social media and digital marketing has been designed and built by Precedent Communications in its Cardiff office.
Head of Digital Marketing to speak at Marketing @ UH
21 April 2008
Dean Russell, Head of Digital Marketing at Precedent will be debating and speaking at the University of Hertfordshire's Marketing@UH event on 24th April 2008. Marketing@UH is an innovative programme run by the University's Business School. This initiative designed to help businesses and organisations develop their marketing activity
Precedent's work nominated for two HEIST Best Website Awards
04 April 2008
Precedent Communications are delighted to announce the short listing of not one but two of its clients' websites for a HEIST award. The Heist Awards celebrates excellence in education marketing, and is held in high esteem across the sector.
Traditional Universities' Websites - Online differentiation and brand expression
14 March 08
Precedent Communications are delighted to announce they will soon be launching another pioneering report on universities websites. Having previously produced a report on modern universities' websites, Precedent will now focus on traditional universities and other higher education establishments.
RSPCA appoints Precedent as their sole digital partner
14 March 2008
Precedent communications are delighted to announce the start of an ambitious working partnership with the Royal Society for Prevention of Cruelty to Animals (RSPCA).
Precedent appoints user centered design expert
13 March 08
Jane Austin an expert in usability and research was recently appointed by Precedent Communications to join their growing consultancy team.
Jenni is freed and raises over £1,000 for charity!
07 March 2008
On the morning of March 6th, Jenni Williams, one of our directors was arrested along with 12 other high profile business women in Cardiff. These women, amongst them, doctors, bankers, journalists and company directors were handcuffed and bundled into a police van and imprisoned at a secret location. If fact such was the unprecedented crime wave sweeping through Cardiff that morning, Jenni suffering the double indignity of having to sit up the front of the van with her guards - as the police vehicle was already full of fellow prison-uniform wearing convicts.
Bail Money Needed... To Free Jenni!
21 February 08
Jenni Williams, one of our Directors is going to be placed under arrest with 10 other high profile business women in Cardiff on 6 March. She will be handcuffed and thrown into a police van, then imprisoned in a secret location where she won't be released until she has raised her bail money.
Precedent puts the spark back into Valentine's Day with the British Heart Foundation
11 February 08
Precedent Communications is delighted to announce the launch of the new campaign website for the British Heart Foundation (BHF). This site designed and built by Precedent heralds the start of the BHF's innovative and exciting Valentine Appeal, which aims to raise £1 million for their vital care services.
Precedent helping stop crime with Crimestoppers online
23 January 2008
Crimestoppers is a dynamic charity in need of a website that achieves a multitude of goals, including energetically representing the core mission of crime prevention and detection, spreading awareness and garnering financial support. Precedent are delighted to announce the launch of Crimestoppers new website that does just this.
Precedent team up with Media Trust
10 January 08
Precedent Communications has teamed up with the Media Trust and do-it.org.uk, to launch the ground-breaking website www.itsallaboutU.org.uk, as part of the ‘Volunteering For All' national campaign.
Universities' websites - Online differentiation and brand expression
3 December 2007
On 23rd November we presented the latest of our seminar series to a packed auditorium of university communicators, marketers and web masters. Based on the findings of our latest report into the websites of the UK's modern universities and titled ‘Universities' websites - Online differentiation and brand expression' we delivered three speeches which really got to grips with the challenges that universities face today
Framing West Herts' vision of modern learning
31 October 2007
Precedent Communications are delighted to announce the launch of West Herts College's new website. Having developed a sound understanding of the college through working with them on numerous offline projects in the past, Precedent Communications were thrilled to help shape and improve the college's online presence.
Precedent get nominated for BIMA award
23 October 2007
Precedent Communications are delighted to announce the short listing of one of its websites for The British Interactive Media Awards (BIMA).
Precedent recognised in NMA Top 100 2007
09 October 07
New Media Age (NMA) magazine has ranked Precedent Communications at 37 for most successful design and build company in their annual list of the top 100 interactive agencies in the UK. These new rankings also position Precedent Communications as the only top 100 interactive agency operating in Wales today.
Precedent and Crimestoppers cast a bright 'Shadow'
01 October 07
Another day, another headline documenting the latest young victim of crime in our communities. The independent charity Crimestoppers is launching Shadow CS, its new youth-focused website, aimed at the young people living behind these headlines, to raise awareness and share information to help prevent and solve crime.
Unravelling Brand in the Digital Age
14 October 2007
“The Unravelling Brand in the Digital Age” is the latest in a long list of pioneering seminars to be offered by Precedent Communications. This new seminar will focus on the challenges facing communicators and their brand in this new digitally mediated world.
Precedent hosts first speed matching event in Wales
29 September 07
"Speedmatching" is a fresh way to meet new people while doing something really useful, and it is gripping media companies across Wales. Hosted by Precedent Communications in Partnership with the charity Media Trust Cymru this will be the first Media Trust Cymru Speed Matching event to be held in Wales. It will be held at Pica Pica in Cardiff on 10th October 2007.
Precedent expands brand offering
07 September 07
Precedent Communications has appointed Mark North to lead the development of their branding and brand management offer. North's experience includes over 20 years with branding consultancies such as Wolff Olins and Coley Porter Bell. For the last ten years, he has been Creative Director at Henrion Ludlow Schmidt, working for clients including Mercedes-Benz, Lend Lease and Dresdner Kleinwort. North will use his considerable experience to sharpen and expand Precedent's branding capabilities.
Digital Marketing and You
24 August 07
Marketing over the internet is more exciting than ever. There's everything from search engines to social networks to second life. But none of it's worth doing unless you're getting value for your money. Our new digital marketing seminar series explores this constantly changing landscape and discusses digital marketing in the context of traditional marketing.
Adding value to HIM!'s online offerings
17 August 07
HIM! had a website that was informative, simple and easy to use. However for HIM! to continue as a leading retail consultancy, it needed a website that was an inviting, engaging and regularly used. It needed a website that went further than simple information provision.
Precedent become a corporate member of Media Trust Cymru
12 July 07
We are delighted to continue our long tradition of supporting voluntary organisations, by announcing our decision to become the founding corporate members of Media Trust Cymru along with Golley Slater, a leading marketing solutions group. We are looking forward to actively working with Media Trust to boost their presence in Wales.
Precedent creates Ask:What if? A sustainable brand and website
09 July 2007
Civil engineering, charity work, town planning and neighbourhood management are all jobs that make a real difference. The Academy for Sustainable Communities asked us to create a distinctive brand to get people excited and enthused about these and other careers in sustainable communities - a challenge made all the more difficult with a target audience of 16 - 25 year olds.
2007 - an unprecedented year!
02 July 2007
2007 has been one of the most exciting and important years in our company's history-and it isn't over yet! In the first half of the year, Neil Davis joined as Director of Strategy and we launched our new office in Cardiff. Both developments are key to achieving our goal to provide an unrivalled programme of cutting-edge consultancy and design in new markets.
Website review findings not 'ideal'
25 June 2007
Precedent's free website reviews proved immensely popular at the Ideal Business Show Wales - thank you to all those who came to visit us! We've now compiled the results and they make for very interesting reading…
Precedent stands out from the crowd at the IBS Wales
21 June 2007
Precedent's debut at the Ideal Business Show Wales was a resounding success, with delegates keen to meet the UK's number 1 digital agency for strategy. The event provided an excellent platform to showcase our work and cement our leading position within the Welsh market.
Precedent debuts at Ideal Business Show Wales
6 June 2007
Precedent Communications will be marking its debut at the Ideal Business Show Wales by providing free website reviews. The event will give businesses an opportunity to come along and meet the Cardiff team, while discussing their website with an experienced consultant.
Precedent appoints digital marketing expert to launch new offering
30 May 2007
Leading communications agency Precedent Communications have announced the appointment of Dean Russell, to launch their new digital marketing offering. Russell is setting up the new division which has a focus on social media marketing as part of a major programme of service expansion.
Enhancing The Information Centre's online offering
27 April 2007
The launch of a new website for The Information Centre for Health & Social Care (The IC) marks a significant step in the development of their online offering: www.ic.nhs.uk Having selected us as an agency back in October 2006, we have been working together to create an online presence that will be the site of choice for information on health and social care.
Adding the wow factor to Newmarket Racecourses
26 April 2007
The brand new website for Newmarket Racecourses was launched last week to coincide with the first meeting of the year. We worked with Newmarket to create a website that promotes all its facilities and illustrates that it is the historical home and current powerhouse of British horseracing.
Launch of Cardiff office marks flying start for Precedent
16 March 2007
We celebrated the launch of our new Cardiff office last night, with a champagne reception and seminar at the Wales Millennium Centre.
Precedent launches Food from Britain
15 March 2007
We are pleased to announce the launch of the new website: Food from Britain. The new site has been developed to help British food and drink companies increase sales and branch out into new markets here and abroad.
A terrific start to 2007 for Precedent
15 February 2007
January was a busy month and it's already looking like a great year for Precedent. So far we have won several new pieces of work, launched five new websites, employed four new members of staff and topped it all off with the launch of our new Cardiff office.
Precedent becomes an approved consultant for NCVO
1 February 2007
We have successfully undergone the National Council for Voluntary Organisations' (NCVO) approval process and been added to the Directory of NCVO Approved Consultants.
Precedent appoints Director of Strategy and launches Cardiff office
11 January 2007
We have major plans for growth in 2007. We have appointed Neil Davis as Director of Strategy and launched a new Cardiff office as part of a major programme of service and office expansion.
Neil Davis has joined us in this newly created role from Reading Room where he helped drive office expansion and growth strategies as Group Commercial Director. Cardiff joins our existing London and Worthing locations, with one of our directors, Jenni Smith, moving to head the new dedicated Cardiff team.
Communicating CARE - creating a brand with impact
20 November 2006
CARE International is one of the world's top three aid agencies. They work in 70 countries to fight poverty and injustice and help 48 million people every year. They are experts in long-term programmes to fight poverty as well as rapid response to emergencies.
We have been working with CARE International UK for the past few months on several of their branding projects.
Bluewater's new website shows it is more than just a shopping centre
November 2006
Bluewater will launch its new website this month. Working with us, they have created a site that truly reflects the Bluewater experience.
Back in 2000 we worked with Bluewater to produce a more corporate site that gave people information about the centre. Five years on it was time for a revamp and Bluewater came back to us to help create a new site that better reflected a retail based model.
Precedent design a website for Homerton University Hospital
12 October 2006
Homerton University Hospital NHS Foundation Trust has upgraded its website this month. An upgrade was necessary as they felt the old site couldn't do all the things needed to keep up with the developments within the hospital, broader NHS and local community.
An insight into DCMS online
4 August 2006
The website of Department for Culture, Media and Sport (DCMS) was launched this month. We designed the site and built the templates as well as completing both user and accessibility testing. We ran workshops with the staff at DCMS to get the desired result for the website.
Working with Boodle Hatfield
19 July 2006
We first worked with Boodle Hatfield, a law firm based in the West End, 6 years ago. Back then we designed and built their website using one of our first content management systems.
Precedent selected for the COI digital media register
July 2006
We have been listed in the recently updated Central Office of Information (COI) digital media register.
Precedent voted 2nd top digital agency in the UK by its clients
13 July 2006
Our clients have voted Precedent the 2nd top digital agency in the UK in this year's Revolution Agency Survey, building on our 8th place in last year's survey.
New design for Middlesex University's 2007 prospectus
1 June 2006
We have recently designed Middlesex University's Undergraduate prospectus for 2007. This is the latest project we have worked on with Middlesex University, following the initial rebrand of the University and also redesigns of their print media.
City & Guilds find what they've been looking for
May 2006
City & Guilds' website has been redesigned and has a fantastic new look. They now have a site that will quickly provide the information you need.
Poorest performing sites guilty of 'schoolboy errors'
24 May 2006
A survey of government web sites has found the poorest performing sites are guilty of "schoolboy errors" and faults "anyone with a passing appreciation of web design" could spot, its author has told E-Government Bulletin.
Precedent extends capabilities internationally
28 April 2006
Precedent has an expanding international client base that is increasingly demanding global reach for strategic advice, local development and support. Today Precedent announced the first 2 key offices and partnerships in Australia and the USA as expanding international network inlcuding Germany and France.
Derbyshire County Council - 'better connected'
6 March 2006
Derbyshire County Council's website has achieved the top category classification in the ‘Better Connected 2006' report. The report published by SOCITM (Society of IT Management) looks at local authority websites and rates whether they are reaching certain standards. This is the first report released since we worked with Derbyshire County Council to redesign and rebuild their website - a key objective was to create a site that was more audience focused.
People 1st cater for their sector online
27 March 2006
People 1st, the Sector Skills Council (SSC) for the Hospitality, Leisure, Travel & Tourism industries worked with us to create an online environment for the employers and employees in their sector.
Launched this week, the site is set to put the industry back on the map as the exciting and rewarding sector it is to work in. People 1st came to us with the hope that a new website would help the SSC reach out to the sector's employers and employees helping to improve retention and increase productivity in the sector.
Focus: communications - site visit - www.ageconcern.org.uk
22 Febuary 2006
The older people's charity Age Concern England wanted its online presence to be "a more friendly, inviting and engaging environment". So, in partnership with the London-based agency Precedent Communications, the charity redesigned and restructured its website, finally relaunching it at the end of January.
Government Web sites fail to provide basic online services
New Media Age, 9 March 2006
Government sites are still failing to provide basic online services such as responding to emails, finds a fourth annual study by Porter Research and digital agency Precedent.
Opinion
Communique
Precedent's new report highlight's ill health of many PCT websites
25 June 2009
Continuing to add to its portfolio, Precedent releases the NHS Primary Care Trusts report. Compiled by Adrian Porter, Managing Editor and Strategist at Precedent, along with Michael Guida, Health Strategist, and Dean Russell, Head of Digital Marketing, the report evaluates over 140 corporate PCT websites in a bid to identify the effectiveness of their communications as a public service tool.